With the rapid development of economy, the first big city building and ancillary facilities gradually improved, the basic trend of bathroom market saturation, in this situation, the small city has great potential especially attracted the attention of many enterprises in the bathroom, bathroom enterprises are gradually extended to some small city. It can be said that the small city is the future of the blue sea bathroom industry, so the bathroom companies must actively do a good job in the market layout, to seize the market opportunities for small and medium cities.
Small cities for the development of sanitary enterprises to save money
In small cities, sanitary ware enterprises in the layout can reduce the cost of development, in the middle of the city to sell products, if there is no distinctive features is difficult to obtain the recognition of large cities. Small city advantages can make the enterprises to do sales work here, without too much effort to spread elsewhere, which may each product the higher profits, the profit not only refers to the commodity sales profit but contains a total profit minus the wages, shops and other expenses. The wages of large cities and shops rent is certainly much higher than small cities, so small cities in terms of cost savings through the above two parts of a lot of spending.
The development of urban residents is more likely to support more easily occupy the market share of sanitary enterprises
The small city of consumers is too high for the product does not require, so if the quality of sanitary products is good, so it is easy to get the support of small city residents, but in the big city because too many types of goods, and the number of brands, so consumers can easily change the view, and select the most new or other brands of sanitary products. Therefore, in small cities, bathroom companies are more likely to occupy a stable market share.
Marketing does not require too detailed research
In the small city of marketing research does not need too detailed, while in the city must make a very careful consideration, because the big city rivals too many enterprises include not only domestic but also foreign enterprises, so the bathroom companies want to in the big city which can be stopped at pains. Therefore, the human input is not a small problem, but in small cities, marketing research can be properly weakened, bathroom companies will be more effort.
Although the residents of small cities for the renovation of the bathroom has not been fully aware of the consciousness, but because of the development potential of small cities should be more attention. I believe that with the continuous development of the market and the rapid economic development, sanitary enterprises will be more easily integrated into small cities.