In today's society, people are more and more impetuous, the products not rely on price to support, manufacturers and sellers, Mai Jiasan blindly pursue the concept of "speculation", and a healthy and orderly development of sanitary ware enterprises must deeply understand, the price war is always the most primary, primary market competition, the real decision is not the price, but the quality of products and services.
Price war and technology innovation
The price war is all enterprises can not get rid of the problems in the market competition if when falling prices in the market, the enterprise will make what reaction? Which is inevitable, some enterprises will choose to try to reduce the cost and reduce the price of the product, and hope to expand the market share price boost the price to compensate for the loss caused by.
Of course, there are some companies another way, through technical innovation, quality stick aimed at the market segments. Customers are willing to pay the appropriate premium when the product or service meets the unique needs of the customer. Compared with the direct price war, the value of innovation is more appropriate to protect the price of the product, in addition to access to higher customer recognition.
Transformation and upgrading of products and services
In fact, in the fierce competition, bathroom brands in order to get a larger space for development, transformation and upgrading of each manager must face the problem. Bathroom brand if you do not pay attention to the quality of the product, to enhance its service soft power, want to be based on the market, which is definitely a dystocia". So, return to the basic level of the product, the quality is the sail, the service is the propeller, sail and paddle attachment exists, it will promote the whole bathroom brand ship sailed far.
First, in terms of product quality. The quality of the product is a bathroom brand of hard power, and the added value of bathroom is its soft power. This value depends on the brand effect, the customer's purchase experience and psychological satisfaction, the dealer service chain capabilities and other factors, but the quality is always the premise of value.
Secondly, in terms of service. Whether or not to engage in promotional activities, consumers can enjoy the full range of services, including pre-sales consultancy services, providing professional consulting products; specialized in the sale of services, door-to-door survey and construction; and customer service guarantee system, to ensure that consumers buy no worries. Bathroom dealers for consumer protection services in place, the consumer's reputation is relatively good, which will greatly enhance the product sales and brand reputation.
Products and services for sanitary enterprises like fish and water relationship, sanitary enterprises should be done on the quality of products, but also sell service, and should not be "Tai Chi" playing "flicker", so that products can win consumer recognition.