Bathroom Enterprises: The Implementation Of Open Marketing Strategy

Open marketing strategy, open is the quality, open is the integrity, open the heart of a business and consumers sincere communication. Open marketing strategy, is a strategic vision and the vision of the market for the enterprise. An excellent enterprise cannot do without a correct decision, sanitary ware industry has entered the "open marketing" era, those not yet open to the enterprises and has implemented the open marketing enterprise that needs to follow up on the shoulder, open marketing, in order not to fall behind.

In 2013, the sanitary ware market competition is becoming increasingly fierce, and the concept of consumer spending is more rational, and constantly improve the market maturity, all enterprises must increase investment in product research and development, continuous introduction of competitive products, excellent quality to win the recognition of consumers; the introduction of competitive products, with good faith to win the credibility constantly; the introduction of new strategic thinking, with new thinking to allow enterprises to a new level.

To open up。 Opening is a big topic. Now a main theme in the global open about this thing, now all the media speak I do in the open, content one-stop media open, and then is the triple play, open is a big topic, we don't have enough time to talk today, I just open from marketing surface layer. The first is the opening of the business, the formation of a win-win situation. Second is the opening of the media to spread the cross media. Third, third party through technology to open up the platform of open advertising. The first example is China Merchants Bank, cooperation, and mutual embedded network group purchase, in a very short time, China Merchants Bank or business, or network group purchase business is good, or the needs of users or to win. Where the customer is very familiar with the customers, which in recent years has been in the cross media marketing, its first cooperation with McDonald's, it is always the public relations activities of cross media cooperation, its movies, outdoor light boxes, video TV combines this spread on the Internet, including its periodical, blog search, including this type of video aggregation divergence, different stages have different purposes. Spread in recent years where the customer has greatly improved, it has also been among the best in sales.

To do this, many business owners and knot to be solved. The problem they have to solve is:

First of all, to complete from the "businessman" to "entrepreneur" role conversion. Difference between business people and entrepreneurs are: the former good, counting the number of small, the latter understand the big account". Those who survive the bathroom manufacturers, through their own efforts to learn, there is a certain profit, which is their efforts to operate, the results of creative labor. Early in the enterprise, in order to realize primitive accumulation, the boss is always hands-on, hands-on, this is business people, have no ground for blame this approach, but when the enterprise has completed the initial accumulation, development to a certain size, the boss needs to decentralization of subordinates their greatest enthusiasm and to their focus on marketing and innovation management, customized service will do fine do fine, and consider how enterprises borrowing and using potential campaign, so as to establish the industry leading and dominant position, entered the ranks of entrepreneurs.

Secondly, the bathroom enterprises need to understand that the "strategy" is more important than the "management". Management is a kind of daily behavior, focusing on the internal of the enterprise, according to the correct way and method to do things accurately, the pursuit of efficiency and efficiency. Strategy is a kind of non daily behavior, focusing on the external market, the pursuit of the most valuable things.

Again, sanitary enterprises to investment, but also to "fair" for enterprises to introduce new ideas. After all, enterprise competition is the talent competition, the introduction of new strategic thinking correctly and will make the development of enterprises to a new level.

Do marketing, can not be one-way thinking, to consider what consumers think. Young people have their ideas, be sure to communicate with them, understand their pursuit, attitude, can achieve the best marketing results. To communicate with consumers, to understand their inner world is very important, which is the starting point of all marketing companies.

Unlike the developed countries, the Chinese market is a jumping and diversified development trend. In other countries, the upgrading of products are in China, follow the prescribed order, all the products are almost at the same time. For example, the traditional video recorder is used in foreign countries for many years, and the Chinese market is very short period of use, soon jumped to the digital DV era.

Faced with such an open and diversified market, companies want consumers to make products as friends, this is what we have been pursuing positioning. Therefore, we must pay attention to the pursuit of consumers. The pursuit of two levels, one is the spiritual needs, one is the material needs. To understand the inner world of the consumer, there is a more important point is to listen to the voice of consumer feedback.