Bathroom Products Without Identification? Advertising Is Worth Having

Bathroom is a homogeneous product, which is the industry consensus. Of course, the homogenization of the industrial era is the characteristics of industrial products, accurate raw materials and the perfect maturity of the technology, so that most products from the inside out completely identical. However, there are still a few other industries have their own unique quality of the enterprise, but also can form a clear difference with other enterprises, such as: tobacco, wine, beverages, automobiles and other industries.

However, it must be admitted that the products of these enterprises in the industry is almost no difference.

However, it is difficult to find the bathroom products which are different from other enterprises, unless those who do the cost of the enterprise, deliberately reducing the quality requirements, otherwise the whiteness and hardness of the product is almost the same. Appearance color is basically the same.

New products of Italy, but also the leading Spanish companies launched a few months, companies can immediately China production; as for domestic enterprises to launch new products, lucky to dominate dozens of days, not lucky could a few days follow up.

In this industry, the cattle business, it is only temporary and other enterprises with different products, each enterprise will be launched immediately, just like the lyrics: you have all I have!

Bathroom products without identification? Advertising is worth having

Bathroom products without identification? Advertising is worth having (pictures from the web)

Because of the homogenization of sanitary enterprises is very difficult to find in the products is the core competitiveness, there is no unique products to impress consumers, can not bring unique experience and value to consumers, consumers who buy what products are no different.

In this industry people know that if they decorate a house to buy Bathroom, think about the need to buy which brand products, the industry almost can call on the name of the enterprise's products, to buy or not to buy this product depends more on the price of their products, rather than the business the product itself.

When the product itself is no difference, the best way is to create a difference through the promotion of packaging, so as to enable consumers to feel the difference between the brand.

At this point, advertising will highlight its value and power. "The brand is not just the name of the box," said the famous advertising man, Luke sue. At the same time, it is not only the product in the box, the brand is a company in the business of all emotions, ideas, images, history, potential and gossip collection."

As long as we earnestly on the bathroom industry enterprises and brands to sort out, almost successful enterprises and brands are relying on the difference in the creation of communication.

Whether it is antique tiles and polished tiles brand, and now look at which companies can come up with their own unique products, which products will really be better than other companies.

Even the liquor brand, the United brewery British group former director Mike Destini said: with many of our competitors (beer) brand, color and taste, in fact, the service is hardly what difference a few drinks, even experts can't tell them what brand.

So consumers are actually advertising, and advertising is the brand.

How much advertising ability how? The world of popular Volvo car evaluation and understanding is "safe", in fact, in the past few years, the market on the safety of the car top ten or no Volvo!

That's the magic of advertising.