Profit of mart of spending of brand of kitchen utensils and appliances is good, the enterprise makes culture of high grade brand. The brand is the topic that industry of kitchen utensils and appliances lasts long, below the situation that encounters certain bottleneck in development especially, the enterprise also is met to the heat of the brand more very associate with. Medium and small businesses of industry of kitchen utensils and appliances is numerous, industry development is in " cold heat not all " condition, how to use brand sharp weapon refluent and on, play good card of a pair of sale, be the hard work below need.
New product can not satisfy consumptive requirement certainly
Before a few years, consumer is given priority to with satisfying basic functional sex requirement, but as 80, the 90 rise after, they consume the main force that becomes below one stage the group. According to investigation, 80, 90 hind the culture of the consciousness that pays attention to a brand more and enterprise, product more was gifted symbolistic, the choice is little numerous or style of outfit of masses brand, home is contracted Ou Shi or beautiful type rural, the explicit view that this all is an individual is illuminated, reflected the individual's gout, temperament and pursuit.
Now the have everything that one expects to find of line of the products of kitchen utensils and appliances on the market, this moment is blindly development no longer it is new product, OK to roll out new product satisfy consumptive requirement, the enterprise needs the should be a product organic conformity that do. This or permissive understanding are, have intense color and can stimulate consumption to be tasted newly too little, and a few more so called taste newly it is mimic mostly, urgent affairs, what need does is: Make a good product, and will the product with be extended good for, pass the inn of agency, straight battalion, media, additional cost that sells all sorts of sale channel such as field promotion product.
Add a product additional cost holds potential customer
Those who accompanying market of kitchen utensils and appliances is increasingly perfect with consumptive idea gradually hasten is mature, the domain of industry of domestic kitchen utensils and appliances enters cent long the level that closes surely, how does company of kitchen utensils and appliances add a product additional cost, how to hold potential customer, how to undertake brand sale appears particularly pressing.
The brand changes consumption, had formed a kind of trend nowadays, and meet a kind of mainstream is formed in the market of kitchen utensils and appliances that did not come. So enterprise of kitchen utensils and appliances of in every case, want to show itself in industry of kitchen utensils and appliances, must hold to a brand to change road not to shake, build the core that works for the enterprise with the brand from beginning to end, things card goes increasing market competition ability, with the brand additional cost promotes the profit of the product the space. Market of kitchen utensils and appliances is more and more unpredicatable today, if the enterprise wants to take the one party scope of operation that gets his on market territory, only from oneself actual condition sets out, make good product, make good brand sale.