How is hardware versed in the brand construction that has an industry is done?

The hardware industry of our country already gradually development becomes the world to advanced hardware is machined and export big country, become world metals to produce one of big countries. (the development that our country hardware processes trade)

Have in the hardware industry of our country at least 70% is civilian battalion enterprise, have broad market and consumptive latent capacity, it is the main force that Chinese hardware industry expands. Our country still belongs to developing country, hardware tool produces business to be given priority to with medium and small businesses, low-level repetition is built very serious. The enterprise wants to develop should return so that grab from product, quality and brand. Raise the technical content of the product, have own patent, brand and service, just be the industry survives the kingcraft of development.

Future will be the gold that hardware tool industry makes a brand 3 years period, hardware tool industry should do good brand to build. Above all, want to become good brand fixed position, brand fixed position is not price fixed position, locate however according to target market demand and oneself advantage.

When hardware tool industry is undertaking the brand locates:
Want to seek exact target market above all, be compared with the competitor next and discover oneself advantage, join market demand and company dominant position, form the core value of the brand, become good brand fixed position then!
Next, after wanting to model good brand to do good brand to locate, next need resolves the concern of company brand and product. What actually the client buys is product itself not only, more feeling that are pair of products, include function, character, price and exterior kimono Wu to wait, and these feeling rose integratedly to form a brand.
In addition, brand image wants clarity, if one joins the company with brand unsharpness image, how can you get the client's self-identity again?

InPlant of technology of Dong Zhuo metalsLook, want to make good brand conduct propaganda. The brand of hardware tool industry is at present more mixed and disorderly, if ignore the force of media and public relations, build a brand very hard to consolidate figure, should not say to make good brand conduct propaganda more. Overall for, at present the brand of industry of tool of our country hardware competes to still lose quite, the brand competition of whole industry is more confused, this will offer the big the main chance that develops a brand for hardware tool industry!