How is the be in business predicament of hardware products market faced
"Current do not create value, it is the condition with creation and implementation essential value however " . Current the on the rails that the directest system depends on assuring to produce a course now. After any commodity are come out by production, if do not enter sale process, capital can rise in commodity formally keep long in stock, manufacturing branch cannot proceed production; Any manufacturing branches are before start working, if do not enter those who produce a material to buy a process, production cannot undertake. Accordingly, current smooth the life and death that matters to an industry lives or die.
As the most important one link on current link, the contribution of agency is graven. Smooth current it is the pursuit with agency changeless eternity. We are Baconian sum up discovery, at present agency basically is put below in manage a few problems.
With respect to hardware product itself, breed is various, quality is uneven, cause agency to baffle on choice product more. When agency is selecting a product, what should think above all is whether the product sells well, whether bring huge profit. In the final analysis reflects the competition ability in the product to go up, the product that how lets oneself manage is more competitive? Thinking element is very much, from the point of the angle of consumer, "Substance is cheap beautiful " , and give attention to two or morethings " content cheap " with " valence is beautiful " belong to to an agency fact not easy.
One of
Agency cannot decide the stand or fall of quality of a product from germ; 2, agency counterpoises without too big price. Although a lot of enterprises explained product value compares general product now,tall reason is " our product quality is excellent " , the price also looks be like have conclusive effect no longer, but can not make conclusions because of this it is not important to say price factor. With the product of one class, the price is low still have very strong competition ability.
Secondly
At present distribute is done hard, no more than has the following: One, the talent is in short supply. Sale most what be short of? Talent! A good person that sell can bring the product not only " home of common common people " , still can bring customer company culture, service, concept. 2, administrative existence problem. Miniature sale concept often brings a lot of negative effects, the final result of concern sale may be " the person goes tea cool " . 3, capital movement is ineffective. Have a share miniature agency is put in capital problem, a lot of capital close not to come back, the phenomenon of fault of occurrence capital catenary. 4, the market is malign compete, a lot of agency make price war greatly, disturbed market order, in classics of miniature hardware Electromechanical business does not have such turn from side to side. 5, manufacturer supports (service, for goods) insufficient, partial manufacturer buys the product to agency only, do not offer additional groom, do not support agency on level of knowledge, technology, put in the problem that offer money even.
Thirdly
The factor that affects a sale is very much. Amass put oneself in another's position macroscopical now level and microcosmic level. Macroscopical level basically is to point to whole market environment; Microcosmic level is product place presents the thing that come out, if serve,taste card value with its. The environment is OK understanding, prescient, but unalterable.
The question with Chinese the biggest manufacturing industry depends on producing can superfluous, below condition of whole and macroscopical economy, short time cannot digest the product with so huge amount, cause many product keep long in stock, market saturation, product nature cannot be sold. Microcosmic level, agency can select high quality product, but cannot change its quality. The service is one of a magic weapon with necessary agency, want to obtain good gains, must make great efforts full on the service. A lot of agency ignore a service, think the service is the thing of the enterprise. Little imagine, popular product often is those services make the product that reach the designated position. Because going up somehow, quality cannot differentiate with naked eye, but consumer is very easy because of agency cordial and touch.
Its 4
Agency oneself is put in a few problems, put in the phenomenon that acts as agent blindly. The phenomenon that follow suit exists in agency, for instance certain brand is in this area what certain agency sells in the hand is very good, he also wants to divide a cup of a thick soup. Saying specific point is " how does others do him " . Want to know, duplicate successfully hard, others succeeds, because he has distinct advantage,be, the kind that successful agency is good at using poor dissimilation goes managing.
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