How To Keep The Quality? The Key Is To Improve The Brand Awareness!

In the sales season, sanitary enterprises often draw the various marketing modes, such as signing star concert, this campaign, so as to improve the sanitary ware brand awareness and product sales. However. Light marketing is not enough, the good quality is particularly important.

Today, the consumer perception of things from the past single demand evolved into a diversified demand. After thirty years of development, has become an indispensable part of home life, a variety of consumer demand for the development of bathroom products. In today's bathroom enterprises generally face the shackles of the current sales, enterprises can only play to the subjective initiative, the innovation of marketing mode from multi angle, it can get out of the downturn in sales "quagmire", the track re entered the industry.

Initiative, emphasizing innovation, but also emphasizes the implementation of. From concept to practice, the initiative is not only a concept of enterprise development, more importantly, through continuous innovation to achieve this implementation. In this process, enterprises need to overcome short-sighted and utilitarian behavior, and strive to improve the execution of innovation. At the same time, the initiative is not a single event, but the overall level of China's manufacturing industry upgrade, need a series of innovation policy, innovation system, public opinion as a guarantee, and to innovation culture as a guide, have a sense of urgency forced transformation and innovation.

For a long time, China's bathroom companies on foreign technology, patent dependence is relatively strong, there is a brand, take ism thinking inertia, which led to lack of innovation momentum bathroom brands, technology imitation has become a habit. To solve the similar problems, on the one hand to encourage sanitary enterprises to firmly establish the independent brand concept; on the other hand should strive to overcome the demand side xenophilia mentality. The premise of realizing brand independence is to advocate the spirit of contract. This part of the content, bathroom brands will not be able to access the international and domestic markets, access permits".

Last year, Shanghai City Consumer Protection Committee released the 206 annual shower shower by comparing the test results, the failure rate of 42.86%. In August 18th, the Shanghai Municipal Bureau of quality and technical supervision official website special supervision of water products production and sales of the quality sampling results, a failure rate of 37.1%. Bathroom product quality has been frequently exposed, bathroom companies in their brains to find a way out, product quality is still the core competitiveness.

One is the bathroom business moves frequently, various marketing means constantly; on the other hand, sanitary products, but broke quality worries. Two trade-offs, bathroom companies do almost nothing in vain, and even take longer to retrieve the image. Therefore, sanitary enterprises notice "the KMT government, only their own good product quality, in order to win the favor of consumers, has won a good reputation, good sales.