Industry of tool of our country hardware grows the current situation

The hardware industry of our country already gradually development becomes the world to advanced hardware is machined and export big country, became world metals to produce one of big countries. Among them, have in the hardware industry of our country at least 70% is civilian battalion enterprise, have broad market and consumptive latent capacity, for the main force that Chinese hardware industry expands.

Domestic user, especially industrial domain user is not much to the contact of own brand, to its quality and service return insufficient accredit, this also becomes brand of Chinese hardware tool to develop still the main reason of suffocate suffocate. Our country still belongs to developing country, hardware tool produces business to be given priority to with medium and small businesses, low-level repetition is built very serious. The enterprise wants to develop should return so that grab from product, quality and brand.

Low competition, imitate and the production that stick a card suits the phase with market initial stage, weaker competition only, Manufacturer of storage rackThink: As the aggravate of industrial development and competition, hardware tool industry enters brand competition phase, raise the technical content of the product, have own patent, brand and service, just be the industry survives the kingcraft of development. Future will be the gold that hardware tool industry makes a brand 3 years period, hardware tool industry should do good brand to build.

, should make good brand fixed position
Brand fixed position is not price fixed position, locate however according to target market demand and oneself advantage. When hardware tool industry is undertaking the brand locates, want to seek exact target market above all, be compared with the competitor next and discover oneself advantage, join market demand and company dominant position, form the core value of the brand, become good brand fixed position then!

2, should have modelled a brand
After doing good brand to locate, next need resolves the concern of company brand and product. A lot of more currentManufacturer of storage rackthe starting point that the person of the same trade competes the brand is centrally on the product, and for more mature to the technology hardware tool industry, the product is coessential changing is a kind of common phenomenon, what exceeding product competition brings about directly is price competition, bring about product quality to drop then, devoid innovation force. What actually the client buys is product itself not only, more feeling that are pair of products, include function, character, price and exterior kimono Wu to wait, these feeling rose integratedly to form a brand. In addition, brand image wants clarity, one joins the company with brand unsharpness image, how can you get the client's self-identity again? More do not talk about price of excessive of top grade card.

3, should make good brand transmission
The brand of hardware tool industry is at present more mixed and disorderly, if ignore the force of media and public relations, build a brand very hard to consolidate figure, should not say to make good brand transmission more. With respect to hardware tool industry character, the media that can travel has a lot of, Manufacturer of storage rackNamely among them one of.

Overall for, at present the brand of industry of tool of our country hardware competes to still lose quite, the brand competition of whole industry is more confused, this will offer the big the main chance that develops a brand for hardware tool industry!