Is It Really Good For Development Of The Shopping Festival?

Under the fierce market environment, a variety of artificial Shopping Festival will also be born, June 18,11 month 11,12 month 12...... After the packaging of the business, the national promotion day followed and have achieved good results. Now, the bathroom industry is also in the promotion of Shopping Festival can not extricate themselves, but this is really beneficial to the development of the bathroom industry?

Lee: Shopping Festival brings more traffic to the bathroom business

This year, the economic environment is not good, many industries can not make money, bathroom business is also relatively deserted. If it is not driven by 11, this year may lose a lot of money." One from Foshan Peng told reporters that this year the store business situation is not ideal. But thanks to these shopping days, so that bathroom volume greatly improved. And the shopping festival, come to understand the product information to consumers has increased.

Dealers believe that shopping energy to bring more traffic, is a good thing. At the same time, consumers also believe that a lot of benefits: 11 before, I took a fancy to the bathroom, and deliberately wait until the double 11 to buy, found a few hundred dollars down, save a lot of money." There are many consumers said that during the shopping festival, many businesses focus on promotion, can enjoy a lot of discounts, more cost-effective.

Disadvantages: the consumer shopping festival "diao"

Insiders pointed out that in the past there are not so many shopping festival, when consumers demand will come to buy, businesses can maintain a stable income. But when the shopping festival appeared more and more frequently, consumers gradually raised "Diao", if there is no promotion will not buy, even if there is a demand waiting for the shopping festival is coming, businesses will have a bathroom window period". In addition, during the shopping festival, return tide is also very serious, because the shopping festival time is very limited, the consumer to enjoy preferential, sometimes not a good understanding of product orders, after the discovery was not satisfied, he made a return, bring a lot of damage to the bathroom business.

In addition, there are consumers on the shopping festival raised questions: whether or not to enjoy the real enjoyment of the shopping festival, the service can be done in place, whether the quality of trust......

Rational view of bathroom enterprises should reflect on the status quo and actively adjust

For the shopping festival brings "no sales promotion are not" and "return tide" and so on, sanitary enterprises how to avoid? In this regard, a company official said, "no sales promotion are not" while on the one hand is the price, but more important is the product selling point of their shortcomings, so to attract consumers to ignore it the factors of price. As Chanel, GUCCI, LV and other brands, even if the price is high, but there is still a large number of fans, this is the charm of the product itself. In addition, the return of the tide, the person in charge of the industry, although there are a small number of random return of wayward consumers, but more refraction is the consumer of the bathroom products purchased disappointment. So the bathroom enterprises should not complain too much and more reflection, such as their promotional activities are not truly allow consumers to buy genuine goods at a fair price, whether happy, at ease.

As consumers don't discount will not buy "," return ", so experts suggest:" first, not promotion in all enterprises are in good faith, do not rule out that some enterprises adopt "decreased" measures, or take the pent up product sales, damage the interests of consumers, therefore, for shopping day, consumers should take a rational attitude. Secondly, on the eve of the shopping festival, consumers should be in advance to determine the target, a careful understanding of product information, it can avoid returns, saving time and effort."

Return to the festival itself, although such shopping bring good returns for the bathroom business in the short term, but if too often is not conducive to the sound development of sanitary ware industry, so that the sanitary enterprises rational response to the shopping festival.