2014 began to change into a bustling supermarket store into the off-season, before the store less, more customer demand, natural business is good to do. But now the problem is faced with more businesses, fewer customers, oversupply. Not to mention the large size of the store. Most of the stores in the country are facing the same problem. Is the probability of customers into the store is very low, not to mention the turnover rate. Stores do not have a lot of holiday activities into the store customers look at the product, the customer has little attraction to do activities.
To provide customers with quality services
Now the customer's awareness of the quality of the product, product quality, product warranty service. In view of the price is appropriate, in considering. So our store must adapt to the needs of the market and change. Customers are now missing is not a product, lack of service. What they are worried about is that after you buy the product, is your service really the same as when you buy the product?. So the reality of the store is now forced to face the reality of the store must be transformed. Kitchen and bathroom store is no longer the traditional relationship between buying and selling, and now is the need for services, so that customers need to think of you the first time, our service on the road to success. Follow up is that you serve the customer with high quality.
Change the way the store operators to solve blind spots and pain points
In the transformation of the store on the road, we have to change the way the store is operating and we encountered in the physical process of blind spots and pain points.
1 lack of customers, the actual lack of management. We have to consider the problem is how to manage their own store, how to improve their services, how to create value is the truth. Not every day in complain less, customers do not buy.
The 2 surface is also a lack of business customers can be immediately into a single, why I was only looking at customers away? The customer is not good enough to pick? Products? People suck? No, you need to change the product structure, breaking the traditional sales model, to create more space for sale.
3 lack of promotion, the actual lack of marketing. A BMW car sold 100 thousand yuan who would sell, don't is a sale, the last few days of promotional discounts, or selling machine really need the product promotion, or have been almost eliminated. We need to be able to continue to obtain customer acceptance of the overall solution, and can implement.
4 gross margin on the surface, the actual lack of profitable products. I believe a lot of kitchen and bathroom what is missing, that is, the product is not missing. Old products have long been updated. Or be eliminated by the market, we have to do is to keep the profits deserved. Get the customer's reputation and keep it going.
5 surface defects, the actual lack of norms. Many times we are doing things such as a certain zeihanzhuozei, no occupation ethics, so how can sell products, how can do washing service? While others actually has been a threat to their own interests, if you can, you can do more than others. No bottom line is our bottom line. Thousands of manufacturers across the country, the implementation of national standards can have a few? There are numerous enterprises to join the chain, there are several implementation standards are the same?
6 lack of suppliers, the actual lack of upstream. A good upstream can to store the latest industry information, can bring us more advanced management and sales model, not only will say: there is activity, multi store some goods! No, we want is money! The goods itself does not make money, a good idea to make money.
7 the lack of learning opportunities for exchanges, various trade fairs, investment, communication is the name of the banner, is the essence of investment; the exhibition is essentially eliminated, we People are hurrying to and fro., is the lack of tangible management methods used in stores.
Provide services to customers from the perspective of health and environmental protection
Now we must not think of transformation, waiting for customers to come to the store, we go out to serve more customers. Also can not see the new market, new customer service. To serve customers, customers become the kitchen manager. Good old customer service will have a new understanding of our Everfount customer service. We believe the service.
What can be changed, now the customer good living conditions, life is booming. But now people pay more and more attention to health, environmental protection. This is how we store customer contact point. But from the perspective of environmental protection and health, for the sake of customers, the customer has no reason to refuse.
In the market in the future, if you do not have a set of high-quality service mode you will be out of the market, you do not, there will be someone to do. Because it will be a trend of the market. In the future must be of service to the king of the market. Rather than product quality, reputation than. Because the market does not lack good brand products, but also no shortage of good quality products.
2017 will be the transformation of all kitchen store of the year. But now the kitchen store than unity, 2017 is no longer alone in the market, must unite, hold together for warmth. Otherwise you will be eliminated by the market. The reality is so cruel.