New Marketing Methods Of Bathroom Industry: Fingertip Marketing

The Internet era, the new media marketing approach has become the focus of attention of many bathroom companies, but also for a long time to seek greater promotion of bathroom enterprises. Take WeChat, its immediacy, fun, diversity of communication has become an indispensable way of communication software.

WeChat marketing heat only increase unabated

With the gradual involvement of WeChat into people's lives, more and more people have to get away from WeChat, and in this process, the bathroom companies can not be separated from WeChat marketing. WeChat between the bathroom industry in the moment, and even the entire home industry which opened a WeChat marketing drama". Micro-blog marketing market turns cold, WeChat with its privacy, circle circle marketing channels become the preferred. According to a survey, the number of public concern WeChat account more than 10 WeChat users, 61% of users said they would consult the public accounts push information every day, while another 7% users will access, select micro-blog with news or interest is forwarded to the "circle of friends" or "micro-blog". And it is this high arrival rate, accurate and efficient way of communication, attracting many independent designers or small personalized decoration company's eye.

WeChat platform to attract customers easily

At present, a lot of first-line brand furniture business, the customer base is actually a phenomenon together, as long as a good reputation can create a great influence. For old customers text messages to inform the event details, old customers make public concern micro signal, at the same time to share the relevant product experience in the circle of friends, screenshots sent to the public platform to participate in the lottery WeChat furniture. Held large-scale promotional activities to the active site of the landing site, most of the consumers are recent fitting the needs of customers, and these customers are gathered around a lot of potential target customers, these customers can stabilize to lock the target customers to lock customers through on-site public attention WeChat win No. the headquarters of gifts and a certain amount of discount.

WeChat marketing: not only quick and low cost

Insiders said that WeChat marketing due to low cost, fast, high precision characteristics, very suitable for the current downturn in the demand for furniture building materials market. Through WeChat this "one to one" mode of communication can allow customers to understand the product and service, let them in the purchase of furniture products, furniture as their consultant, when they encounter problems, to help answer. Rather than unilateral and consumers "say", but in their "chat", micro-blog is the essence of reading, WeChat is the essence of communication, WeChat is not only a platform for information dissemination, is a "communication" with the consumer platform, only the two sides can truly achieve the effective interaction effect in micro marketing "."

Although WeChat marketing has the characteristics of low cost, quick effect, high precision, but want to improve the user experience must be able to build a good functioning ecosystem. Only a good grasp of the details, so that the user experience to rise, WeChat marketing can play a role and produce benefits.