Sanitary Company Must Accelerate The Pace Of Transformation And Upgrading

Under the continuous impact of the Internet era, many bathroom companies because of overcapacity and other market competition led to operational difficulties and can not survive. Bathroom enterprises to accelerate the transformation and upgrading of the current development is imminent.

Throughout the development of sanitary ware industry in China and the division of the international industrial chain in the position, promote the model transformation, not only is realized by manufacturing the industrial chain of low-end to high-end development, two design and brand marketing, advance, is to seek a new development mode of sanitary ware enterprises in the new historical period.

Bathroom enterprises need to optimize the allocation of resources

According to the China Architectural Association statistics, in 2012 the total output value of public building decoration industry reached 1 trillion and 190 billion yuan, from 2005 to 2012 the average annual compound growth rate of 11.66%; the family decoration is mainly residential decoration industry output value of 1 trillion and 220 billion yuan, from 2005 to 2012 the average annual compound growth rate of 10.94%, showing strong momentum of development.

Bathroom business model needs to be introduced

In recent years, business model innovation, in all kinds of technology especially the Internet popularization and cloud services get more practical development today, more and more "foreign" into the traditional areas, with their innovative products and services to the industry to bring new opportunities. WeChat squeeze the traditional mobile operators living space is a clear example.

On the traditional bathroom and other home building materials industry, after more than the distribution of the field of decoration companies are also the opportunity to become the new main channel, which will bring great impact on traditional channels, dealers. The reason that the "new O2O", the reason is the primary task of cloud design service platform mentioned in this paper is not selling, but the decoration company, consumers can direct docking through the cloud platform and product manufacturers, platform providers play a relatively independent role, at present, the industry has created such a service platform.

Bathroom market space is broad, the growth is good, but the threshold is relatively low, the market competition is intense, the degree of concentration is low, showing a big industry, small business situation. Plus there is no business license has not been a small statistical decoration company, the total size of the national decoration practitioners should be more than two hundred thousand. With the rapid advance of China's urbanization, sanitary ware industry is relatively small and scattered, the interests of the main body is not uniform, it is difficult to unite to discuss cooperation, due to the strength of the bathroom and other reasons, the long-term effect remains to be seen.

Innovation mode, optimize the allocation of resources is the bathroom enterprises want to seek greater development of the road will go, hope that the major sanitary enterprises clear objectives, targeted to accelerate the transformation and upgrading of enterprises speed.