The innovation of sale of hardware tool brand is politic

1, interactive type sale
Interactive type sale, point to an enterprise should try every means is offerred to consumer than functional sex interest more advantage, sale activity outspread before the process to the product, in, later, strengthen in each levels with consumer interactive, develop the relationship with consumer. The enterprise should make consumer fosters a brand in interactive process on one hand experience, raise brand loyalty to spend, on the other hand, the enterprise also should be passed with consumer interact to know client and market deeplier.

To hardware tool industry, at present familiar pattern has conference sale, product to be tasted sales promotion, newly recommend POP of meeting, terminal to reveal etc. Enterprise of requirement of interactive type sale has seesaw pattern activity in 3 big fields and consumer. The interest on the functional sex increase that these interests include a tradition, interest on flow and relation. Functional sex interest, those who point to is product and its function characteristic, quality, price, sale person should set out from the need of consumer, in the product development, price and conduct propaganda communicate the opinion that waits for many sided to accept customer adequately. The interest on flow, it is to point to consumer from begin to consider to buy a product, to specific buy, to consumption, to after service, the benefit that enjoys in repeating bought whole process all the time. Pass the increase of strung, it is the benefit that concern and enjoys what show consumer is stabilized for a long time through be being built with the enterprise.

2, network sale strategy
Network sale strategy is to show the enterprise is below idea of contemporary network sale, to come true its manage an end, the overall tentative plan that develops to sale of the network inside certain period and program. It is a foundation with internet sth resembling a net, a kind of when the alternant sex of the information that uses digitlization and network media will assist sale target to come true new-style market sale means. Say simply, network sale has for main measure with Internet, to reach the sale activity of regular sale purpose.

The essential distinction of network sale and traditional sale depends on, the character of network itself and the individuation that network client needs. Accordingly, network sale must be guidance with new sale concept, on the foundation of concept of traditional sale strategy, realize the innovation of strategic idea from network feature and the angle that consumer demand changes.

3, sensory sale strategy
Make a kind of new industry standard gradually in the feeling when, feel especially when becoming core to consume value, the enterprise of all trades and professions discovers: The crucial battleground that future competes, it is a feeling. Accordingly, feel sale also made the weapon of enterprise get the upper hand of.

Feel sale needs to hold the following principle: (1) must realise a feeling nowhere is absent, must take sensory sale and sensory design seriously from the strategy; (2) the feeling that must realise different consumption group is discrepant, must learn to set out from consumer demand undertake serious market fractionize, understand the core that consumer feels and basis, and have specific aim land undertake sensory designing; (3) the sort that the design feels to need holds clear sense, the basis consumes need, undertake designing; (4) the perception that should shape consumer actively to share an experience personally.