2017 China Bathroom & Kitchen Market Growth For The Better

Deputy general manager yesterday March 22nd Beijing PRC, market research company in the forest Peng Yu dealer meeting, on China's kitchen market is analyzed, and the presence of help enterprises China kitchen guests pulse market, explore the development opportunities 2017".

Kitchen products to improve

Peng Yu said that in 2016 the overall downturn in the overall appliance industry, but the growth of kitchen products for the better. Housing environment gradually improved and user needs to rise to buy new kitchen market growth is the main reason, at the same time, the two renovation is pulling the kitchen installation appliance purchase, in addition, the continuous development of the home improvement market also drives continual upgrading of the kitchen industry structure.

For the development of the market in 2017, the macro level can still tap positive factors. The first is real estate, effect of 16 years of rapid growth is greater than the purchase, in the three or four quarter of 2017 will influence; the real estate industry is directly related to the most refined decoration, with the policy of promoting the real estate development project cooperation, the kitchen industry needs attention; from the channel environment, the transformation and upgrading of the retail entity will make it sweet potatoes again; market of high growth in the southeast and central point of gathering area first-tier cities.

Hardware + service era full arrival

Peng Yu believes that users need is not just a product, but a solution, the future product upgrades will focus on the core functions of the upgrade, the birth of the kitchen bathroom ecological development.

Brand power, channel power will also be the key to the layout of the future kitchen and bathroom, retail, refined decoration, gas transformation, network home improvement and other enterprises constitute the brand upgrade, channel expansion of the four paths. In the retail end, enterprises should improve KA and TOP upgrade retail channel terminal construction and product structure; refined decoration, refined decoration is expected in 2017 the average residential rate can reach 30%, refined decoration market size may be more than 2 trillion yuan; the current home size of over 4 trillion, the home network penetration rate of only 4%, there is still much room for growth.

It can be learned from the perspective of Peng Yu, kitchen life products will continue to drive the growth of the industry, companies should grasp the market trends, sharing kitchen appliances market, big cake".