Bathroom Marketing Needs To Grasp Successfully The Human Weaknesses

Want to live comfortably, so with the bathtub, the birth of intelligent toilet;

Because it can not withstand the temptation, there is a bathroom discount sales success;

Curiosity to satisfy the cause, there will be major brands chasing the country foot, catch Apple's hot spots.

Human nature is hard to change, marketing is everywhere. Where there is weakness, there is a "routine". To do a good job bathroom sales must know how to seize people's psychology, give them a sense of satisfaction.

Privilege effect

Willy James once said: "in human nature, the deepest nature is the desire to get the attention of others." Everyone is an independent individual, exclusive and others have different privileges. VIP is to make full use of the privilege effect, by giving individual consumers a "privilege", let him have a special sense of superiority.

For example: VIP rating system, the consumer is divided into ordinary members, Platinum members, members of the supreme;

The bank's VIP enjoys a fast track for business;

Airline VIP has separate lounge.

National brand

Patriotism is a natural thing for everyone. For example, the recent tense relations between China and South Korea, due to some political factors and the love of the motherland, many people are boycotting the Lotte consumer. Behind the national brand, based on the consumer's patriotic enthusiasm for promotion, playing emotional card, causing consumer emotional resonance.

Famous brand name effect

Men love to drive cars, women love the name of the package, face, is a common character weakness. To narrow the gap between themselves and the aristocracy through luxury consumption. For example, many consumers like to buy well-known brands of bathroom, not only because of good quality, more importantly, consumers will feel that this brand is a symbol of identity.

Free of charge

Everyone knows that gold will not fall from the sky, but always hope to find gold on the road. For example, the sanitary products as low as 50 percent off, shower special price of 588 yuan and so on, make full use of consumer psychology of greed, encourage consumers to be careless with purchase products, produce a lot of extra spending.

inferiority

The place where a person cares more is the place where he is inferior. Everyone will have a natural sense of inferiority in some places, do brand marketing to change these defects through marketing, so that many people will benefit. In fact, that is what we say to seize the consumer pain points. Based on the public's inferiority complex to develop marketing strategies, when there is a need to change the impulse and consumption, the purpose of marketing to achieve. Seize the weaknesses of human nature, the needs of the public are fully developed, the desire to be satisfied, can be successful marketing.