Bathroom Cabinet Competition Become Whtie Heat

The bathroom cabinet, according to the classification is belongs to the sanitary ware industry, but broken down, the bathroom cabinet industry is actually a marginal industry new furniture industry and the intersection of the sanitary ware industry. At present, in the country, in addition to writing a small local brands, most of the bathroom cabinet manufacturers mainly concentrated in Guangdong, Zhejiang, Sichuan and Fujian four places, Shanghai and Beijing also have a small part. Zhejiang and Guangdong by virtue of geographical, industrial chain, talent, technology, resources, logistics and other advantages, product radiation, competitiveness and influence is much greater than other places. And the above several places, Guangdong Province, the bathroom cabinet has the most advantage and competitiveness. Some dealers in Jiangsu and Zhejiang if the agent is Guangdong province brand, certain requirements on the packaging marked Guangdong origin, otherwise it is not a good price to sell.

Bathroom cabinets industry competition is very fierce, almost to the extent of the white hot. Mainly in the following aspects:

1, for the highest grade sanitary ware industry, the largest and most professional level for the industry summit, once a year the kitchen exhibition in Shanghai and Guangzhou building materials Station, called the barometer of the development of the industry. You do not see the bathroom cabinet exhibitors occupy more than half of the booth are Guangdong, Zhejiang enterprises.

2, bathroom cabinets manufacturers, in the author's industrial zone, a few miles around, there are dozens of large and small bathroom cabinet manufacturers. Some investors are in full swing to build the plant, buy equipment, ready to go to the bathroom cabinet.

3, network marketing is increasingly popular today, online virtual trading market is also smoke. As long as you get on the computer, promotional materials and advertising come in a throng greatly small bathroom cabinet manufacturers, is too busy to attend to all.

4, in all parts of the building materials market, large and small bathroom cabinets brand, abound. The author of a friend once said, Shenzhen's building materials market, some products may be missing, but it is not lack of bathroom cabinet, there are.

5, the price, the price fell to a bathroom cabinet bathroom cabinet outrageous proportions, a set of 600*480 to sell 50 dollars, it is cheap.

The main reason causing disaster caused by flooding water bathroom cabinet industry mainly has the following several aspects:

1, bathroom cabinet industry threshold is too low, investment in fixed assets is not great. Some workshop owner of the factory, 80 thousand yuan will dare to try a half bathroom cabinet factory.

2, bathroom cabinet product technology content is low, the production process is simple, even the mold does not. Is a typical labor-intensive industries. Some small workshops factory, please some carpentry and painting master, a bathroom cabinet, of course, the quality of the products should be regarded as a different matter.

3, some investors, no investment budget in detail, also did not make market survey, follow up on the lookout, blind investment.

4, some furniture, cabinets industry manufacturers, because of furniture, cabinets industry more competitive, lower profits, have to switch to the production of bathroom cabinets. They take advantage of their own technology and equipment, in the market place. Do some shower room, steam room and leisure sanitary ceramic pots manufacturers, in order to expand their own industrial chain, so that their products are complementary to each other, or to the outside their own production or OEM factory, have on the bathroom cabinet this project. They rely on their existing market sales network, to enter the market.

5, a "chicken ribs factory" hovered in the bathroom cabinet in this industry to survive in the cracks. Has been on this project, but because of the lack of follow-up funds, not to establish a stable sales network, or no financial resources to establish sales network, frustration or other reasons, continue to do so temporarily unprofitable, out of the market competition is a pity. In order to survive, the price war, give dying kicks, want to put on the market a large number of low-priced products, disrupt the market and competition order, resulting in a vicious competition.

Due to the above factors, the small brand bathroom cabinet manufacturers to enter the industry due to lack of funds, congenital, anti risk ability is poor; in addition, if investors lack the sense of quality brand awareness, do not do marketing and brand experience and ability acquired dysplasia. As long as the external environment changes a little, they will have to go bankrupt. Is to survive, but also often eat not to eat, or eat the last meal, I do not know next meal, often off. Bathroom cabinet industry to develop, or the need to enhance the quality of products, and strive to expand sales channels, with high-quality products and good service quality to win the market.