Bathroom Companies Wanna Be Surfers Or Divers? But Do Not Wander!

At each intersection, there are always some bathroom enterprises wandering, and the result is more painful than wandering. In the bathroom market full of opportunities and challenges, the winner must be hard, but not all the efforts can be successful, because the choice is more important than hard work. Today is the result of past choices, the future will be decided by the choice of the present. Perhaps it is too much to understand this truth, at each intersection, there are always some bathroom enterprises wandering, and the result is more painful than the wandering.

Crossroads, go or right?

Compared to more than a decade ago, and now the bathroom products category is more complete, more ways to raise funds, sales channels more diverse, so trouble comes. Traditional dealer channel, we are trying to maintain, but who do not want to share a cup of soup? Thus, Taobao, Tmall, home improvement companies, designers, O2O, micro shop, building materials alliance, the congregation raised, all you think of unexpected channels, we must try to expand. It is good to shower hardware, and find it is too simple, so the toilet, wash basin, shower room, bathroom cabinet, bathroom products have all rounder.

Do not low, because of low price competition will never die, do well at high prices, high prices generally means that the amount of small, once the market narrowed, there may not open. Middle price good? But more difficult to compare are insufficient. Big business is not good, because the disk is too large, not good turn around, spending large. Small businesses do not do so, the annual profit margins do not necessarily run CPI.

Who is not good, we can not wait to die, so began to change. There is a familiar words, will die, do not change to die. Unfortunately, we have to change, and found that hold the same may be more effective.

Left and right, surfers or divers?

In the bottomless sea of the bathroom, bathroom companies in the end is to do surfers or divers? Surfers in the top of the head, he must act according to circumstances, attention waves rise, the direction of migration, and make immediate adjustment. But the most important thing is to keep diving depth, do not need to care too much about what happened on the sea, but in dealing with the eternal sea law. In contrast, the most embarrassing is the "third kinds of people" - perhaps the most anxiety of this era.

Market is not good, a lot of small and medium bathroom entrepreneurs is the middle of the third kinds of people. They are not a diver's turtle breathing, it is difficult to have the surfer's comfortable chic. The third kind of people also have the trouble of surfers and divers, but do not enjoy their fun. One of the biggest sources of anxiety in this era, is in the swing between surfers and divers, they are in the most shallow beneath the waves, was led to a surge of floating, but neither chasing the waves, and dive into the sea, and finally became a man stunned by the waves.

Dostoevsky once said: "I was afraid of only one thing: I'm afraid I don't deserve their suffering." For sanitary enterprises, this is the root cause of pain around wandering. Under the tide of the times, third people are jittery, indecisive, lack of upward or downward was the courage to struggle. They hope the new large exhibition hall, can enhance the brand image, and intends to retreat to the office, or simply in the shop or micro shop marketing. Not at the top, not at the bottom, more choices, give them more suffering and vacillation.