Bathroom Market Becomes Mature, Should Make Different Programs To Meet Different Consumers

With the sanitary ware market becoming gradually mature, the market appeared different consumers, according to the survey, in the purchase of sanitary products in the crowd, female consumers accounted for 2/3, then according to this situation, when the sanitary enterprises timely adjustment of products and services to win greater development.

Female consumer groups prefer big brands bathroom

Most of the bathroom promotional activities, has let the whole bathroom industry has been weak, no promotion does not sell, the price is more low, more promotion gimmick more strange and eccentric.

But the reporter found that the price lower and lower is mainly ceramic basin, and for high-end intelligent toilet, otherwise, the price trend is increasingly obvious. Survey shows that this year, the bathroom market, the stronger the stronger, the weaker the weaker polarization situation will be more thorough. Nearly 7 of consumers are willing to choose well-known brand strength, an important reason is the strength of the brand, not only strictly control the quality of products, and established a perfect service system, the products of the late installation but also the professional process and technology, can help customers achieve the desire to put the heart home.

High-end bathroom favored by consumers

Today, people's living standards and aesthetic demand continues to increase, resulting in a high-end consumers for the quality of life also have a greatly improved, people choose ceramic sanitary ware from the basic functional requirements gradually to the fashion personality, the pursuit of culture and art to enjoy a higher level of development. Experts believe that due to the production of raw materials, process, methods, sanitary ceramics glaze color, color fastness and surface brightness are different, some brands of high-end bathroom products for more details, but also more high-end consumers welcome.

At present, the market hand wash basin series, bath series, hand washing series, toilet series ceramic products. But to the color and style of pure white solid products with the past look different, some products on the surface of ceramic sanitary ware was riotous with colour glaze, looks very beautiful and clear. The shape from the semicircle, oval, elongated crescent, etc. This is not the only one, irregular some also emerged with a modern art style streamlined.

The most important thing is the development of bathroom brands should be based on market conditions to adjust the development strategy of the enterprise, the consumer demand in the first place, so as to win a greater development.