Originally the traditional manufacturing industry in recent years ushered in the bathroom industry in recent years, the impact of big data on the bathroom and other traditional industries has brought a strong impact. Sanitary ware companies have moved to a business platform from the store to the next line, then the consumer demand, consumer demand for sanitary products under development style, quality, continuously improve the quality of the bathroom, and show what the development trend of the electricity supplier?
Data show that there are about 20 million young men and women into the age of marriage in China every year, the newly formed 10 million families in need of renovation and purchase of sanitary ware, this part of the newly formed family is a major buyer of sanitary ware, sanitary ware is required to emphasize the characteristic and personality. With the people's spiritual and cultural life has become increasingly rich and colorful, change, innovation and seeking for beauty and truth in consumer psychology and the living environment and the furnishings of the pursuit of deeper, people love to create a warm and harmonious family atmosphere, and this will be the climax of sanitary consumption.
Bathroom electricity suppliers to develop six major trends
2016 is the history of the development of China's electricity supplier is very representative of the year, this year, China electric business amidst the winds of change, the impact of the Internet on the traditional bathroom industry more than ever. Moment, the bathroom market outlook is still optimistic about the future development of the bathroom will also present the six major trends.
One, the service comes
In the ordinary operation of the electricity business, usually close to the end of the whole shopping process is finished, but in the bathroom electricity suppliers, the only real good service, only the opportunity to stand out. "Home delivery, installation at home will also gradually become the essential trick bathroom business.
Two, theme marketing boost
Theme marketing in the bathroom industry is a relatively new marketing methods, but in recent years in the individual bathroom brands have been reflected, and get better results. It will be a simple commodity or activity to give a theme, you can better tap the selling point of goods or activities, so that sales activities more humane, so as to stimulate the desire of customers to buy.
Three, the line under the brand to push the young online products
A considerable part of the line under the brand in the online product promotion, usually choose to younger and more cost-effective products. This is based on the consumer groups constituted by Tmall sites, consumers in the shopping site to buy Bathroom more for young people, they have a more youthful aesthetic, and focus on the cost of the high and low.
Four, electricity suppliers brand trend is obvious
Electricity suppliers will become increasingly evident in the brand, to create a brand, enhance the visibility of the same time, virtually also increased its ability to premium. In the face of the same quality of products, consumers tend to choose a higher price but there are brands of products. The bathroom electricity suppliers aware of this psychological, but also to increase efforts to shape its brand image, to ensure the quality of its brand, to give its brand value.
Five, the rise of the original design brand
More and more independent designers began to emerge, the original design brand is also rising. The development of modern science and technology and the Internet to make bathroom products from being copied is an easy job to do, so the original design is particularly valuable, people pay more attention to the continuation of the original power, the original design brand has gradually been concerned.
Six, further integration of online and offline
The previous line has been transferred to the line for today's online and offline, which is a turning point in the history of the bathroom electricity suppliers, and the further integration of online and offline is also an urgent need to complete the bathroom electricity suppliers. The United States Sasakuma CEO lifted once expressed the importance of the line store experience, the next line store experience guide online transaction, will effectively increase the online turnover rate.
The upgrading of consumption, the electricity supplier in natural product quality and sanitary service customer service above are not backward, but to be more stringent demands on themselves, to conduct a comprehensive upgrade of its own bathroom product quality and service quality of online and offline, to cater to the Internet era of consumer demand.