In the increasingly fierce market competition, enterprises in order to attract consumers to bathroom products, prices dropped lower and lower, it can improve the initial sales, but if the bathroom fabrication process, or quality problems in the course of time, enterprises will develop into a bathroom in the alley.
The price war because one concept is derogatory
The price war is generally between the sanitary enterprises to reduce a business competition in the market prices of the products launched, the main price momentum to promote market pull, cost push and technology, in the glossary did not have any change in order to reduce the quality of the products price.
The price war is sensational, but the profit space transparent and make the enterprise's net profit is more reduced, the price war is people do not have intentions of the concept of substitution, by seeking cheap consumer psychology, the quality of their products and reduce the production cost, so as to appear on the market many quality assurance of bathroom products.
The products are flooding in crudely made bathroom market, affecting the whole bathroom industry image, shaken consumer confidence to buy, let others follow the rules of the market do practical products sanitary enterprises suffered "unrighted wrong", by "guilt", the domestic bathroom products produced by enterprises are not mature impression formation in the market.
Profits must be based on product quality stability
Now the bathroom market is still in the incubation period, the demand has not reached the outbreak period, in this case, the price war hit the banner of understandable. But there is a premise that can not be ignored, that is the quality of the product. The price of any and none are in stable product quality as the premise, if not none, but bluff and deceive.
At this stage, large-scale sanitary enterprises can rely on the scale, technology, brand and other advantages continue to develop, but such enterprises rarely. And our small and medium sized sanitary enterprises, but this kind of enterprise, a size advantage, no funds to support research and development, three brand advantage, participate in price wars may fall in jeopardy.
Because of the small and medium enterprises if the price is low, the profit is difficult to guarantee, in the long-term profit is difficult to guarantee the case, how can we ensure that R & D investment? There is no technical support, product quality can enhance the quality? "No, make a client die a customer, still do not do." A person familiar with the situation said.
Even in the "price war" flying under the environment, sanitary enterprises also need to ensure product quality, in order to win the trust of consumers, in order to have the possibility of future development.