Bathroom Industry Must Establish A Global Strategy For Development

The bathroom industry development in China for nearly thirty years, now in a series of internal and external factors, along with the continuous development of the industry, the market size of the industry is expanding at the same time, small brands emerge in an endless stream is being flooded with the whole bathroom industry market structure. From the perspective of sanitary enterprises, in this industry background, the bathroom enterprises should be how to do their own development planning?

Although the bathroom industry market suffered cold, although the reality of "skinny", but the development of sanitary ware market space is still very great. With China's macro adjustment to promote structural adjustment, promote the reorganization and integration of the bathroom industry, change the current China's scattered production pattern, the industry production concentration, the era of big business is bound to enhance the economic efficiency of enterprises, in the international market competition China strong potential in that bathroom.

Under the new economic norm, the bathroom companies want from big to strong, whether it is from the technical achievements of research and development or from the business model innovation, can not be separated from the capital market to promote. Especially large enterprises have the basis of market resources and rare, and stronger in the road, but in the capital market to promote and lead, leading the entire industry, attract more capital investment. Innovation begins with technology and capital, which is a prominent feature of the global scientific and technological innovation in recent decades. With the capital market as the core of venture capital investment, mergers and acquisitions, the issue of the market, for the development and growth of enterprises to provide a flexible and efficient market mechanism.

As we all know, the property market and furniture market has been described as the relationship between fish and water, the property market is good, furniture and building materials market will naturally be good. Such changes in the market for the development of the bathroom industry is a favorable stimulus, the current bathroom industry, "the strong, weak constant weak" of the Matthew effect is generated in the market adjustment period. The market should be, let the real brand enterprises stand down, let the low-end of the lack of competitiveness of enterprises transformation.

More obvious change is the current brand concentration is getting higher and higher, large enterprises rely on brands and channels are still strong, and to maintain a high growth, while some small bathroom processing enterprises began to appear forced phenomenon. Large enterprises will promote a new round of mergers and acquisitions, and will accelerate the pace of international competition. In today's enterprise management process of globalization, the enterprise either in the global allocation of resources, or to become a resource allocation by multinational companies. Bathroom industry to continue to grow and develop, we must establish a global strategy, in order to better participate in international competition.