Bathroom Revolution Need To Improve The Quality And Marketing Innovation

In the big economic environment and the industry itself has highlighted the industry itself for many years, the industry background, the enterprise is also facing many challenges. Bathroom industry as a member of the traditional home building materials industry, in this environment, and how to seek for their own development of the road?

Bathroom enterprise reform needs to proceed from its own

Since the beginning of the collapse of the "deserted" in the first tier cities home stores staged, resulting in a pessimistic outlook on the home industry outlook, bathroom industry is no exception. Back in 2015 is bittersweet, on the one hand, the real estate market downturn, the bathroom industry sales performance is not optimistic; on the other hand, due to the launch of a series of new property market, the real estate enterprises to actively destocking, the sales market has warmed up, the bathroom industry also entered the recovery period.

If you use a word to sum up the whole year of sanitary industry that is "change"". "Change" meaning for the change, but for change. Insiders said that although consumers look to buy less of the wait-and-see mood is still spreading, but because of the impact of the real estate market, sanitary industry has been able to take a rational view of the market potential, and the future market is still looking for the better. This bathroom enterprises, in the context of the environment can not change the environment, the change also need to start from their own.

Bathroom companies need to focus on product quality and marketing innovation

Known as the history of the most stringent new environmental law in January 1st this year, the official implementation. The implementation of the new environmental law to promote the transformation and upgrading of the bathroom industry. Reporter visited found that the Changsha Home Furnishing stores, many brands of Home Furnishing building materials commodity with "environmental protection" and "zero formaldehyde" logo, part of sanitary ware sales staff told reporters that these products are in line with the new environmental protection index. Therefore, brand enterprises should do internal strength, to produce more high-quality environmentally friendly products.

In addition, this year's marketing innovation building materials home market, is bound to promote the integration of the home industry in 2016. Because of the current building materials industry has entered the stage of market concentration, the gap between the rich and the poor gradually widening. Large brand enterprises to stabilize market share, small brands are facing a crisis of survival. In such an environment, the vision of the brand companies have begun to explore from a single category to more than one category, the pace of the whole category, the development of relevant business products. The layout of building materials stores also known as cross-border Home Furnishing as a "close", Meikailong general manager said, "will strengthen the real estate grafting with next year, more tentacles to real estate developers, to achieve strategic cooperation from the source, and then to do the promotion and publicity of brand and products."

From the point of view of sanitary enterprises, under layers of competition pressure, development of sanitary enterprises must combine the trend of the times, only in product quality and marketing force to change direction at the same time, will carry out in the end, this is the only way to achieve long-term development of the enterprise in the intense market competition in the.