Crisis Or Opportunity? Bathroom Enterprises Must Face The Brand & Quality

After years of development, the bathroom industry has entered a severe stage of the test, whether companies or manufacturers are jittery, the current market structure is a loss. In the new economy under normal circumstances, if you want to counter attack out of the bathroom, you have to strictly brand and quality of these two knives".

Brand crisis

When the competition into the white hot stage, there is competition, there will be shuffling. According to the author's investigation, many domestic sanitary enterprises, but the homogenization of serious competition in the brand, the product form to follow suit, creativity is not high. In addition, the lack of relevant market norms, government regulation is not enough, resulting in frequent quality accidents.

This will disrupt the entire industry of the original order, re allocation of industry resources and customers, in this process, the shuffler has a natural advantage, can not only realize the low cost of others can also form a market reshuffle, barriers in the reshuffle, which means that whether the enterprise has the brand of sanitary ware brand has become a key force the decisive factor.

Quality crisis

If the innovation is compared to "end", the product quality". I understand that the quality of the industry, the reasons for the crisis, the state regulatory authorities lax enforcement on the one hand, and the attitude of the enterprise itself is on the other hand.

2016, the home industry ushered in the defective consumer goods recall management approach, the official supervision, which requires bathroom brand companies will pay more attention to product quality safety. It can be said that the transformation in Home Furnishing industry in the process of upgrading, "GB" provides enough power for the development of enterprises, but also bring more high-quality products and security for the public Home Furnishing life, which has become the inevitable test of sanitary ware brand enterprises are facing.

Challenges and opportunities coexist, the transformation and upgrading of the critical period, sanitary enterprises to gain a firm foothold in the environment, there is a need to continue to enhance the brand, quality, build a strong core competitiveness, in order to identify the direction of development, challenges in talent shows itself in.