How For Sanitary Accessory Stores To Market In Town

With the standard of living in the rural area of our country continues to improve, the market potential and consumer demand in rural areas is growing, kitchen appliances market towns all kitchen appliances brand is also present in the teeth of the storm topic, according to the relevant research data shows that rural area electric kitchen bathroom products hundred households penetration rate of 32.33%, although the market has great potential for consumption in rural areas, but at the same time for the current market, there are also a lot of consumer problems, how to open the kitchen store sales in the regional market, let area consumers can accept the mid and high-end brand is the key of the problem.

2017 bathroom kitchen electric manufacturers and bathroom electric kitchen dealers must change the attitude and perception of the market in the town, with the continuous adjustment of the industry reshuffle, the overall distribution of rural area atmosphere changes, it also created a market opportunity for a lot of brands at the same time, rural area dealers also ushered in the brand to bring opportunities to make money, and today share marketing and business problems, kitchen electric market dealers in the township:

The existing drawbacks of township market

1, (by the County Township from the county a lot of impact) is relatively close, many people love to buy big ticket items to the county to buy one of the reasons of diversity, shopping environment, quality assurance, professional etc..

2, (most low-end stores image) hardware, plumbing, lighting, solar and other comprehensive stores, not high quality brand image display layout include the door, etc..

3, (the product can not highlight the value of kitchen electric products) more than 90% of the low-end products, while the majority of the township supporting sales, product support can not highlight the value of the product.

4, (fake and shoddy) township area is one of the important channels of sales of fake and shoddy products, mainly the price war, so a lot of quality brand sales have been affected, the main problem is the price difference.

Market promotion activities in rural areas

Introduction: compared with the county and township areas kitchen store City area, have in common are also different, more common is the market is not an acquaintance, county and township strange customer more, so any activity, rural area and sales are acquaintances cannot do without connections, it is particularly important to word-of-mouth legend.

1, contacts marketing

The first is the old customer relationship network, customer relationship network is a good source of sales, dealers have friends will ask, old customers how to use it, is actually very simple, the customer is always the customer we must seize the customer psychology, think a problem is how to answer all can let old customers recommend new customers (such as? 1, 2, 3 interest drive, emotional drive 4, regular visits to establish a friend care 5, SMS)

The second aspect is the relationship between relatives and friends, relatives and friends network, network is a huge sales group, has just opened the shop when many of my friends are relatives and friends to buy their referral consumer purchase of the crowd, then why did not follow the introduction, is derived from our follow-up did not continue to follow up maintenance use and for such relations. The maintenance of the relationship between the reason is very simple, the method is very simple.

2, activity marketing

The first is the store activities, Chinese style terminal store marketing has a classic words, the tree would like to live the need for rain irrigation moisture, the store wants to live a regular motion disk popularity. The shop can be divided into several activities (such as the anniversary activities, holiday activities, gifts activities, replacement trade activities) of these activities according to the date we break them, according to average a year out, the shop popularity will be getting better and better, WeChat and friends relatives is the best publicity conditions and tools.

Due to the large area of market competition in the low-end products, so the retail process, we must do product demonstration, malpractice and risk on fake and shoddy products, so as to prevent the price run.

The second aspect is the outdoor activities, Chinese marketing has a classic words, customers do not enter the store, we have to go out. Outdoor activities can be divided into several (1, rural urbanization transformation activities of the community, maintenance activities), 2

3, crisis marketing

The first is the online shopping with the crisis, said the relevant departments of the state before the five years Express village, which will rise the achievements of the rural electricity supplier, the electricity supplier giant has begun the layout of the rural market there is a big electricity supplier, but electricity consumption constantly is the day before the state Administration for Industry and commerce. The fake rate is high, so in order to avoid the rural consumers lost, we need to do publicity, not only covet price cheap, good publicity to our own must be clear.

The second aspect is the security crisis, every year because of explosion, fire, burn fake and shoddy products lead poisoning caused by the tragedy of the articles, reports, video data which is tiezhengzheng fact, not only in the industry up countries in the fight against, but the consumer is not in the area they don't understand, so we need to popularize these safety knowledge, to promote our sales success rate.

4, advertising marketing

The first is the word-of-mouth advertising, word-of-mouth advertising market in rural areas is the most important advertisement, create a good reputation in the shop radiation natural village, word of mouth is the user experience, through a variety of ways to make out to retail products set a good reputation in the area, become the village village to buy popular products, products follow suit, after all villages and towns area to buy the product suit is one characteristic.

The second aspect is the wall and supermarket advertising, wall advertising is very important, but it is worth noting that the Wall brand advertisement language not tall, as far as possible to be associated with the life of rural consumers, but also highlight the characteristics of products and brands.

According to the township regional distributors feedback, these two kinds of advertising and marketing is most prominent, for the city market area, a meteor in the first-line brand and famous brand, and the unique characteristics of rural area is First impressions are strongest are likely to become the brand, any area market brand.