How To Improve The Competitiveness Of Domestic Sanitary Ware Industry?

With the rapid development of science and technology, "intelligence" has become a social trend, intelligent products are making people's lives more and more convenient direction. Under the leadership of some international bathroom brands, China's sanitary ware industry has gradually entered the era of science and technology.

What is intelligent bathroom

Smart bathroom refers to metal ceramic sanitary ware is different from the traditional, the electronic control, and automation of modern digital technology applied to the sanitary products, sanitary products to achieve more powerful function and high efficiency, enhance the health and comfort of the bathroom experience, convenience. Covers intelligent toilet, bathtub, shower room and a series of intelligent bathroom supplies.

Two smart bathroom status

1 kinds of diversification

Today, according to the different types of intelligent toilet prices are high and low. In the control, the realization of mobile phone remote control. Product categories increased shower room, bathtub, faucet and a series of intelligent bathroom supplies.

2 lack of standards

Intelligent bathroom involving water and electricity, safety certification is very important, but the smart bathroom standards and norms has not yet been implemented. Due to the lack of standards, many large enterprises can only refer to foreign standards of production, or in accordance with their own standards for the production of enterprises. The existing technology and the market has not yet been unified and standardized smart bathroom, the equipment is difficult to be compatible between different manufacturers, linkage difficulties, can not form a unified and standardized integration solutions.

3 the market is not mature

At present, there is still a gap between China and foreign countries in terms of technology, the lack of talent pool, the industry's overall technical strength is weak, the core technology and key components of high dependence on foreign. In addition, consumers access to limited channels of intelligent bathroom, traditional bathroom companies are not fully aware of consumer demand for smart products.

But now, thankfully, the "platform" strategy has become the industry consensus, "52 distribution network" through the open platform to build smart bathroom, to attract merchants settled, while increasing smart bathroom bathroom products category, to achieve the collection.

Three smart bathroom development prospects

1 broad market space

According to the present situation analysis and development tendency of China Industry Research Network released in 2016 Chinese cover intelligent toilet Industry Outlook report shows that the intelligent toilet popularity in Japan and South Korea rate has reached more than 85%, in Europe and the penetration rate is 35%, but in the China popularity rate is less than 1%. These data can be explained that the vast market space of China's smart bathroom, there are still a lot of potential intelligent toilet market waiting for excavation.

2 price is still resistance

China's smart bathroom market prospects, but the economic situation is different from abroad, although the domestic people's awareness of intelligent bathroom products improved, but most people still stay in the wait state. The future for a long period of time, the price will still be a major obstacle to the popularity of smart bathroom market.

Four how to enhance the competitiveness of intelligent bathroom

1 based on consumer demand

Smart bathroom product design should be based on consumer demand, consider the smart bathroom design, suitable for all kinds of Home Furnishing Home Furnishing style apartment layout, taking into account the different consumer lifestyles and consumption habits, * * regional differences and values, rather than blindly focus too much on the smart bathroom function, approached the consumer, after all they people pay for the product is final.

2 actively carry out national layout

In the next 20 years, urbanization will help China's rapid development of the bathroom industry. In addition to the first tier cities, the demand for smart bathroom two or three line cities will continue to improve. Bathroom enterprises should actively carry out the layout of the country, starting from the first tier cities, follow the pace of development, and gradually move to the country, make full use of market space. At the same time, scientific planning of enterprise development, the formation of industrial clusters.

3 combined with environmental protection, pay attention to innovation

Under the new normal economy to maintain rapid development, we must deal with the relationship between structural adjustment, environmental protection and economic growth, and vigorously develop the environmental protection industry. Coupled with the current consumer awareness of social and environmental protection has improved, so the intelligent bathroom in addition to the basic intelligent design, should join the concept of environmental protection. This is not only conducive to shaping the positive image of enterprises, but also to maintain the competitiveness of enterprises.

But with updated technology, intelligent toilet cover related technologies have great innovation space, sanitary enterprises should innovate unceasingly, and actively introduce advanced equipment and technology, promote the research and development of new products and the replacement of old products. At the same time early implementation of the patent layout, lay the foundation for the future of greater competitive advantage.