Opportunities&Challenges Coexist Bathroom Enterprises Need To Analyze The Situation Rational Response

Bathroom industry on the current development situation, the situation is complex, there is a gradual development of good business, but also for a long time can not grow the enterprise. In the final analysis, enterprises are not only facing the challenges of the industry, but also by their own strength constraints. In this chaos and the development of parallel, challenges and opportunities coexist in the environment, sanitary enterprises to objectively analyze the current situation, rational response.

First, the domestic bathroom industry challenges

1, the implementation of the real estate purchase policy, to a certain extent, affected the development of the bathroom industry.

Sanitary ware industry is the downstream industry of real estate, its development has been closely linked with the real estate industry, the overall slowdown in real estate, bathroom industry sales will be affected. Bathroom industry is becoming more and more obvious differentiation, small and medium enterprises even more slowly decline in the development of sanitary ware, brand bathroom enterprises occupy a certain advantage, get better development.

2, foreign bathroom brands almost monopolized the high-end market, and began to expand the two or three line city, great influence.

China sanitary ware industry is imported industry, only 20 years of history, some foreign brands of bathroom has a hundred years of history, heritage, their system is perfect and mature, in Chinese has to win the trust of consumers. China bathroom industry is in a disadvantageous position.

3, China bathroom industry itself.

Bathroom industry system is not very sound, industry concentration is low, less influential enterprises in the industry, and the majority of small and medium enterprises. These small and medium-sized enterprises generally have a small scale, obsolete equipment, a single product, technical content is not high, the lack of market competitiveness and other obvious disadvantages. China's bathroom industry is facing a severe test.

In addition, the special situation of China's unbalanced regional economic development led to the size of the bathroom market and the development of different speeds, resulting in the regional sanitary ware gaps or saturation.

4, in recent years, rising prices, the bathroom industry raw materials also rose, the product price has improved, has exceeded the scope of the hearts of many consumers, bathroom products sales face unprecedented pressure.

5, the bathroom industry Frequent Explosion quality gate event, facing the crisis of integrity.

A series of quality door to the bathroom industry suffered an unprecedented blow. In addition, the international trade barriers still exist, which to some extent affected the development of China's sanitary industry.

Two, the domestic bathroom industry opportunities and advantages

1, the property market regulation and control policies for the bathroom industry to bring channel change, which is an opportunity to improve the sanitary industry channels to promote the adjustment and upgrading of the bathroom industry structure, the development of more perfect system sales channels.

2, China bathroom market there are still a large number of blank market. Bathroom products in the two or three market share is very low, the development of these markets will greatly promote the development of sanitary ware industry. Sanitary ware has become a new fashion, such as home appliances, cars, the country's "western development", "new rural construction" policy is to provide a big boost. Visible, China bathroom market in the two or three tier cities have great opportunities for development and potential.

In addition, the process of urbanization continues to accelerate, the rapid development of urban economy, low-income housing volume and the completion of delivery, the urban residents living level and consumption capacity has improved rapidly, China is expected to level two or three or even four level city sanitary ware market will usher in a golden period of development.

3, China's rapid development of sanitary ware industry, the strength of the continuous growth of the bathroom market has begun to scale. After 20 years of development, China has become the world's first production of sanitary ware products in the country, and the formation of a number of influential national bathroom brands.

4, the manufacturing base of developed countries to transfer Chinese sanitary enterprises, promoted China's sanitary industry overall technical level, management level, and improve the cultivation of consumers to a certain extent, to promote the industry's rapid development and expansion of the effective way and support.

Globalization, specialization and division of labor system provides a good market opportunity for China's bathroom, is conducive to China's bathroom at a higher level to participate in the development and competition of the global bathroom.