What is the most lacking in the bathroom industry?. Big and small brands gallop in this market, there is a cruel and hard, how to become the most dazzling brand in the universe is the hope of all sanitary enterprises.
Silent majority
Those who do not have a lot of fame, but the brand is full of every corner of the market, is the bathroom industry, the silent majority". For those who do not sound, 2017 will be the most difficult period in history. In the bathroom of a rise in the price of raw materials and environmental protection hammer under siege, ride they will not take the industry overall growth, can not eat by the white sanitary ware industry market share dividend, smaller businesses can stay less, they even be at a loss what to do: why am I what has not changed, but as one day?!
The reality is so cruel, invariant means wrong, does not conform to the development of new products, the market level of environmental protection did not keep pace with the times, cultivating technology master of long-term stability of personalized customized products to service transformation and powerless, unable to proceed, that outdoor advertisement, blind cut dot star endorsement brand image, the lack of the deep meaning of marginalized. Marketing promotion, make the brand more intense.
A niche brand growth trend has become the reality of anchaoyongdong
Everywhere is a money losing brand, but these niche brands, some of you don't even see their mass advertising, it is difficult to see their shadows in the public channels, but they really can be called a muffled fortune, you don't know in the outbreak of minority groups, no significant Mountain Dew, earn pours.
In the seemingly difficult market environment, this kind of distinctive niche brand, is like the present onslaught Shiji Xu bathroom market turns out to be homogeneous! Full of messy bathroom market, emerging from these niche brands, has been divided into a Jing clear circle. And so many old brands do not want to change the fact that anxiety has a distinct personality and cost-effective niche brand, with subdivision mode, circle culture, gradually replace the traditional brand in the end.
In such a symmetrical information now, to get rid of the traditional channels means flexible sales, which is the pursuit of personality and the niche product is the most suitable choice for development. Niche brands also have a new channel, but the essence is completely different, is a deeper level of service in a small consumer groups, because the needs of the individual needs to have a deeper level of service.
In history, there has never been such a drastic change in the commercial era, every consumer, every producer are redefining themselves, new clues have been shown to us. So this is the best of times, the golden age of niche markets has risen. This is also one of the worst times, traditional, conservative brand alarm began to ring. In this era, we, or follow the sail; or, the rocks sink completely indifferent!