2016 double eleven bathroom electricity supplier sales performance impressive, many bathroom companies also saw the hope of the development of the brand electricity supplier. Nowadays, the traditional marketing model has been gradually cool, the rise of the Internet, electronic business platform for sanitary enterprises have opened the road to the development of electricity providers. So how to enter the Internet industry has become a point of view of the bathroom enterprises must be.
First, when the bathroom business into the Internet when learning electricity supplier
Bathroom enterprises before entering the study of electricity providers. Including how to publish information more conducive to search engines, how to carry out promotional activities by micro-blog, WeChat, two-dimensional code, how to combine online and offline marketing integration and so on, the dealer should some practical experience and gradually master the electricity supplier of the operation, taking into the electric wave as soon as possible.
Electricity supplier platform structure is complex, especially for the traditional bathroom industry, want to control this platform is not yet mature. Therefore, for every bathroom people, the first problem to be solved is the mentality, do not conflict, do not have to fear. Second, we must continue to learn, seize the opportunity. Quickly solve the problem of regional business services, integrated management of existing channels, sales of online and offline integration and integration issues, as well as customer contact problems.
Two, when the bathroom companies do not forget the early heart forget marketing
On the one hand, to help dealers do SEO marketing. Bathroom electricity supplier is characterized by a low degree of concern, single passenger high cost, so access to low cost traffic is particularly important. The dealer to do product SEO optimization, strict audit information, to avoid duplication of information, a lot of junk information, so that information can be included in search engines and quickly get good rankings; on the other hand is a pre shopping guide information. The process of marketing the bathroom, not only in product sales and service sectors, it is pre process information shopping guide a fully contained consumer reputation, home improvement information, brand information, product and price information and other aspects of the marketing chain. Lack of traditional channels, it is mentioned above all the important aspects of the pre guide.
Three, customer maintenance is essential
For example, many people do not know how to register and publish information on the website, but almost no one know how to use WeChat, especially smart mobile phone is very popular today, many manufacturers or distributors of sales are used every day by hanging WeChat mobile phone, but few people go every day staring at a website. Through the establishment of bathroom group, bathroom manufacturers, distributors and consumers to establish communication channels between the end.
Bathroom electricity supplier development is the direction of the efforts of all brands of bathroom, bathroom companies must be familiar with the Internet thinking, fully grasp the opportunity of this era to achieve greater development bathroom brands.