The Essence Of Bathroom Sales Is To Make Customers Believe You

To the May 1st promotion season, many bathroom sales are how to make good performance in the upcoming May Day promotion season.

What is the essence of today we will talk about the bathroom sales? Why do some companies seldom do promotions, sales also have amazing growth? Why do some companies for many years in sales promotion, business performance is still not ideal?

The nature of sales is actually to gain customer trust, especially for terminal sales.

Customers do not live in a vacuum, but live in society. Let him believe that a commodity is good, a service is good, it is worth buying:

Relatives and friends. Now the information developed, people's wide range of space movement, circle of friends is usually very large, the staff is also very complex. It would be much easier for him to buy a product if he thought it was a good thing to use. This is why some enterprises specializing in marketing circle of friends. In a high-end circle of friends in the sale of high-grade goods, often able to obtain high profits. This is also the reason why some luxury sales companies in the rich circle advertising.

Celebrity effect. What celebrities use, will naturally lead to public imitation. In ancient times, the emperor's preferences will become the people's preferences; in modern times, the behavior of some celebrities, will also form a hot pursuit of the general public. When it comes to celebrity effect, some companies think of the bathroom to enable star endorsements, simply printed on their own advertising on the star's avatar. In fact, the use of celebrities, the effect is not good. The celebrity and your bathroom and have not formed the inseparable relationship, such a rigid piece together, so that ordinary people can not be famous and substantial your bathroom together, the result is spent much of the price, it is difficult to have a real effective market return. In fact, instead of using those with excessive pictures of famous people, not celebrities making new own, such as some enterprises will be successful mining in some professional fields for their endorsement, the propaganda cost is very low, but fully convincing, belongs to the propaganda can become quasi celebrity celebrity. Many brands have achieved success through this strategy. In short, the use of celebrity effect, should also be smart enough to fully understand the principles of mass communication on the basis of the rational use of celebrities, or the manufacture of celebrities.

Wealth effect. The trend of the rich world is the topic of the community's most concerned about the public's attention has been somewhat paranoid. In the wealth of the land to show themselves, can always get endless attention. This is why some of the most expensive shopping malls to choose the most expensive shops can still be successful reasons. Of course, the high-end bathroom in the rich circle to seize the right to speak, to attract the most intense concern. Into the rich circle, so that the rich use your product first, usually also form a gratifying chain reaction, and even the potential to form a downward market, so that the product's life cycle effectively extended. Let the rich to use them, or in wealthy circles appear frequently, is a shortcut to win the public trust.

Media advertising hypnosis. Reasonable use of media advertising, consumers can play a hypnotic effect. In the face of effective advertising bombing, most consumers will enter a state of irrational consumption. They believe in the media, often without thinking about a new brand in the media. Of course, such trust is a hypnotic state of trust, once someone woke up, you may suffer a big. For example, the brand will become a The name falls short of the reality., ash.

Any bathroom brand, if the ability to work effectively in the above four aspects, obtained the trust of consumers, then the promotion will be icing on the move, otherwise, consumers do not trust your brand, more promotion, it is difficult to truly open business deadlock.

Let consumers believe you, believe you immediately, remember the four shortcuts.