In most industries, we often hear of "made in China" rather than "made in China". As to Home Furnishing industry from manufacturing to create the show "Chinese craftsmanship ingenuity", will have to pay more attention to product innovation and technology development. Now, let's take a look at the thinking of the "China creation" transformation in the home industry.
Domestic Japanese toilet lid embarrassed Made in China"
With the improvement of living standards, more and more Chinese go abroad to see the world. In the past 10 years, China has become the fastest growing tourist population in the world. The strong purchasing power of Chinese tourists has become a recognized fact in various tourist countries and has been dubbed "walking wallet"". New words "explosion" is precisely in this context, appeared in Tokyo, especially in Tokyo crazy shopping chinese.
Why so many tourists to the Chinese shopping spree is not difficult for us to speculate that it is high quality and inexpensive. The same appliances and other goods in Japan, the market price is lower than the domestic 1/3, and the more bulky goods "the more cost-effective."". The Chinese point is still the biggest tourist attraction in Japan shopping spree, genuine goods at a fair price, not easy to buy fake". Especially in 2015, the Chinese were scrambling to buy "smart toilet lid" in Japan, but it was pointed out that it was just embarrassing "Made in China"".
Domestic goods popular problems exposed: "China products mainly rely on the price advantage to win, but in the R & D investment is not enough, can only rely on" copycat "goods to seize the market, in product quality, customer service service do not in place.
Begin with quality and quantity
In the eyes of the world, "China in" (Made made in China) has been deeply rooted in the hearts of the people. As a world factory, China has always had the dream of "Created in China". To realize this dream, the home industry "made in China" still needs to find its reasons from itself. Why buy things in Japan will be better quality "," Japanese the best things for his "legend more? Why number of decades of" the moon than the China circle ", now the wind again?" in Japan buy better quality ", and Japan should related services. Japanese businesses don't sell quality products to consumers. They absolutely guarantee that their products won't cause any inconvenience to guests, which is hard to do in china. In the same case, the quality of service is different, so that Chinese and Japanese consumers have a very different understanding of quality. To Japan, people will absolutely believe that the quality of products is no problem, I believe the store will not have quality problems products sold out. The difference in the quality of service makes people feel that the foreign moon is more round than the chinese".
Technological innovation is the key factor
To solve the "China manufacturing" Jiezhuang products touted problems in foreign countries, should also pay attention to innovation, we should put the "China manufacturing" gradually transformed into "China creation", this is the health of the economy and promote the transformation of national economy to a new step of the way, I have never thought development limited in the "world factory", resource consumption can not afford, the environment can not afford, can not afford to delay development, can be expected, when the "Chinese manufacturing" become "Chinese creation", including the China market, all the world in high-end consumer sector, the ubiquitous "China", can make the tourists around the world to Chinese for sightseeing "shopping spree" proud, we are no longer "fake" product problems.
Comment:
Sanitary enterprises to get out of the "Chinese manufacturing" (Created in China) characteristics of the road, is to enhance brand culture, brand development and manufacturing and other aspects of force, leading to brand development, "Chinese manufacturing" into "Chinese creation", further lead the industry "faster, higher and stronger" forward to go abroad, to the world.