Brand, Personality Into The New Trend Of Bathroom Industry Development

With the improvement of people's living standard, the concept of consumers has changed a lot, the basic product demand has not satisfied the consumers, and the brand and personalization are the trend of product development. Sanitary enterprises are also facing the same problem, enterprises want to occupy the advantage in the rapidly changing market should be clear planning good market positioning, brand oriented, personalized to meet the needs of customers, so that it can develop at all.

Brand and service competition is an inevitable trend

The price competition has gradually changed into brand competition. With the continuous improvement of residents' income level, the consumer habits of our country have also changed constantly. The bathroom industry has been developed from the seller's market in the planned economy to the buyer's market, which is dominated by price competition, and is now at the transition stage from price competition to brand competition. Price competition and brand competition is an important means of sanitary enterprises to participate in market competition, but now focus on price competition and survival, is the lower limit of the competition, brand competition is the focus on the future and development, is constantly from low level to high level of development and changes in the competition, is a kind of endless competition. Including images, products, services, networks, market protection and many other content.

China's well-known bathroom manufacturers have made considerable progress in product quality, production technology, consumption channels, design and other aspects, and laid a solid foundation for brand competition. In the current situation of information asymmetry of bathroom products, brand bathroom enterprises represent the quality of products and after-sales service to a certain extent, and more and more consumers tend to choose well-known brands of bathroom. In addition, the bathroom industry brand building is undergoing changes from low to senior, is experiencing changes from perceptual to rational, is to develop in depth, the development of services reflected in the attention from the sales of products to pay attention to, from the image to do culture, from brand awareness to enhance brand awareness and other aspects. The bathroom industry itself has also led to the rational choice of consumers brand bathroom.

Bathroom enterprises need to change from commonness to individuality

From the practical to meet the individuality from the consumer perspective, with the change of consumption concept, the main consumer groups, the level of income, the rapid expansion of demand for high-grade sanitary ware, consumer behavior reflects the increasingly differentiated and personalized, the birth of the market to specialization, differentiation tendency. The future, consumers will be more attention to the fine, personalized, diversified, for the overall coordination, and bathroom design sense demand will continue to increase, and pay more attention to the Home Furnishing style, taste, culture and customer service service etc..

From an enterprise point of view, China's entire bathroom industry market concentration is low. In the industry where concentration is dispersed, enterprises can only focus on a subdivision industry through centralized strategy, concentrated technology, talent and other resource advantages, implement differentiation strategy, and guarantee market by product differentiation. China's sanitary ware enterprises have gradually realized that the long-term development needs the transformation of management concept, and needs to change from commonness to individuality.

Intensive enterprises will have more advantages

The environmental protection requirements of products are gradually improved. After the basic living needs have been met, people begin to pay attention to the quality of household life, especially the health effects of sanitary products. Environmental protection has gradually become an important measure of product quality standards, focusing on environmental protection has become an irreversible trend in the bathroom industry.

With the industry competition and economic cyclical fluctuations, the industry reshuffle constantly. With the expected slowdown in economic growth and the impact of real estate regulation policy, some of the weak SMEs in the bathroom industry are bound to face the trend of production cuts, closures and integration. But from the deep, the current trend of bathroom industry belongs to the process of self adjustment, the bathroom industry in squeezing out the bubble and unreasonable composition, in the fierce competition, the phasing out of the homogenization of serious bathroom brands, eliminated zhicijiagao brand, out do not meet the mass consumer brand, leaving high quality sanitary ware brand to continue healthy development also, become the development trend of new sanitary industry. In the future, with the design advantages, the adoption of new technologies and new processes, the improvement of machinery and equipment, and increase of scientific and technological innovation and intensive investment enterprises will be in the industry reshuffle to occupy more advantages.