Uderline Bad Business Of Sanitary Wares Has A New Expectation Of Online Business

In the double attack the property market and the electricity supplier, Home Furnishing physical stores more bad days, the store not only leave a message, traffic stores holidays also significantly reduced. It is reported that this year during the golden nine silver ten, traffic up supermarkets have fallen by nearly 30%. Under this situation, the face of "double eleven" panic buying electricity supplier companies, including the war, the Home Furnishing sanitary enterprises still need to actively deploy, plan ahead.

Sanitary line under the store reaction dull

"Eleven" has, as the "golden nine silver ten" highlight the most valued promotion season for the present is Home Furnishing enterprises, in accordance with the general industry practice, this 7 days sales performance is equivalent to the annual sales amount of 10%-15%, therefore, many sanitary enterprises have this as a key task of the final sprint year.

It is understood that the original count on the National Day Golden Week promotional profitable business this year is very disappointed, although many sanitary merchants began early "for" hit the lower discount, but consumer enthusiasm is still not high, no matter how businesses are hard to promote, the consumer is firmly clenched purse, has not fire up the Home Furnishing building materials consumption, so that businesses feel sanitary and cool".

According to a bathroom brand shop sales staff introduction, compared with the overall sales, this year compared to last year basically maintained flat, a slight decline. Compared with previous years, the situation has decreased passenger surge, popularity has become the main phenomenon of eleven this year. The overall popularity of cold, makes the bathroom sales is also difficult to "fire up".

Bathroom enterprises can broaden the channels by electricity suppliers

Compared with the store deserted, bathroom business days but had fast, the electricity supplier impact on Home Furnishing bathroom industry began to appear. Especially this year, the Home Furnishing business platform has been established, regulating the family network, tuba rabbit, variety added, America Lele, home improvement e station brand, whether it is new this year or years of precipitation, the products are strong in the consumer market. Tmall's various Home Furnishing brand flagship stores, but also herald news.

With the "double eleven" is approaching, the users are looking after the listing of the Alibaba and its subsidiary Tmall home will have large home sales promotion. The industry believes that this year the "double eleven" home improvement business may draw a distinct line for future Jiezhuang industry.

As we all know, the electricity business for the bathroom business, it is not mature. However, the online channel as the most potential field, will undoubtedly become a major sanitary enterprises competing for the object, the electricity supplier of the road ready bathroom bathroom industry! Stick to the traditional enterprise and its business model, rather than take the initiative to the electricity supplier channels, may also have to actively fight new development prospect.