Not Talking About Prices, Talking About Core Needs

The ultimate goal of bathroom marketing is to clinch a deal, marketing and marketing can not provide support and help, both marketing is false or failure.

Price is the most sensitive area of marketing

To deal naturally can not avoid the question of price, according to the masters of the theory, price is an important part of marketing, Xiao Bian believes that the price of the transactions is the core, is the only channel deal, not up to the consumer psychological acceptance price can not be achieved.

Of course, if we do not reach our lowest selling price, we can not conclude the transaction.

How much do consumers accept? We don't know salespeople, and even consumers don't know for themselves. Because consumers do not know before the completion of the transaction, or not buy this product before, I do not know the true selling price of this product.

Although similar products brand of the same grade can provide the reference price for consumers, but as the bathroom decoration supplies, to meet the functional requirements at the same time, to a greater extent to meet the emotional needs of consumers, so the brand is different, different products, different quality, different services, the price of natural products is different, the price of similar products to the system in the minds of consumers value says big, say small can also be very small.

The price was finally reached by the two sides in the transaction, and no one knew before they reached it. The seller knows his selling price, but it is not clear that the buyer can accept the price, and the buyer is to accept the price change; the buyer has the psychological price expectations, but it is not clear whether the seller's price, the total heart afraid to buy expensive, so even if it meets the psychological expectations, there may not be a single purchase.

Price at this time is a chaotic region, there is a lot of flexibility in space, which side to find the light, who will hold the initiative.

Therefore, Xiao Bian has always thought that the price is the most sensitive areas of marketing, shopping guide or business personnel master well, you can both sides happy to clinch a deal, grasp the bad will cause the failure of the transaction.

Marketing prescription: first talk about the price, talk about the core needs

Small to the terminal market to help dealers to do the training, often do some exchanges and shopping guide, talk to the sales and turnover of the obstacle, almost all of you would talk about a problem: the customer come to our store, the product is very interested, but when it comes to the price, we offer each other go.

Their conclusion is: our product price is higher than a certain brand, can not retain customers.

For such problems, small and all marketing experts prescription is the same: not easily offer, let each other about products and brands, as long as the customer to establish the brand awareness, think this is a high-end brand, also have confidence in the quality of the products.

As long as the completion of this psychological process of consumers, then consumers of the price of the product, psychological acceptance will naturally increase expectations. There is a saying: "customers do not know your product value, how much money he also feel expensive."!

I remember a friend who was on a business trip told a small piece: he went to a city for a business trip and went to a place to have his hair cut at night, so he strayed into a street. The road constantly makeup girl greeted him "big brother, play it!" the man finally could not help but ask: "how much money to play?" the other said: "brother! You talk about money, talk about money is not vulgar, I don't have a comfortable?".

In a word, let this marketing friend surprised, miss do very understand marketing, not talk about the price, talk about the core needs.