The market is very clearly tilted to the custom bathroom, bathroom from the listed company's performance, is the fastest growing product customization; feedback from the traditional production base of sanitary market, do a lot of the original bathroom products, once the custom elements on the performance of grafting, immediately have been dramatically increased.
Custom bathroom caters to two of the most important psychological needs of consumers: personalization, security requirements.
Personalized needless to say, the structure characteristics of each family are not the same, different space, to a greater degree of use of the space, and form a unified style, the use of custom bathroom are good choices.
The main reason for the popularity of customized bathroom market is that the disposable income of consumers has increased, and people's consumption has been upgraded, so as to meet the new requirements of beauty, individuality and safety.
In the era of customized bathroom, vendors have to make any changes?
First of all, there must be a big change in ideas. Selling finished bathroom is easy, but in the face of changing consumers, but also have the corresponding change thinking. Now, the finished sanitary ware production enterprise should deal with the customized demand of the market, and the strategy adopted is limited customization, that is to say, customers can choose in several schemes, and they can not achieve free home customization. This is a flexible production based on large-scale industrialization, which is quite different from custom customization. However, this limited customization is not entirely ineffective, after all, now more bathroom trading or in the giant national sales bathroom professional stores completed.
Can not ignore the fact that: traditional professional stores, bathroom sales are being eroded step by step.
This can be seen from the listing of large sanitary ware companies. A company's performance report may be only a case, the performance reports of several enterprises can see the trend of the industry. Bathroom sales of traditional stores are also increasing, but not as fast as purely custom enterprises, this is a fact.
So, second, think about whether you can do more pure bathroom customization business.
In fact, the traditional bathroom vendors and customized bathroom vendors just separated from a window paper, during which there is no barrier difficult to break through. Because of the strong production capacity, the traditional sanitary ware enterprises are often more capable of carrying out the whole house customization, and more convincing consumers because of the deep foundation of the brand. As the forefront of sanitary ware sales, bathroom vendors have the obligation to lobby manufacturers for more comprehensive home customization business, and purely customized enterprises compete for the market.
Third, vendors are more likely to form their own market competitiveness in the era of customization.
The rise of customized bathroom is a good thing or a bad thing for bathroom sellers, and I think more is a good thing. Although customized bathroom sales are more complicated, requiring vendors to do more on-site operations, but this is also easier to generate profit links. Good service is competitiveness in itself. Because the customization business makes the sale status of the retailer become more important, the manufacturer is more dependent on the retailer, and the retailer is more important in the whole chain of bathroom production and marketing.
Fourth, customized bathroom, bathroom vendors turned into an integrated bathroom space service providers.
Custom is often closely linked with the space design, the best customized bathroom salesman must understand some space design knowledge, can give consumers some space design good advice, at least to be related to the operation of software, so that consumers see the future pre home environment, for the first period of adjustment. China is undergoing industrial upgrading, and simple and simple bathroom sales become bathroom space services, that is, the most specific embodiment of the bathroom industry upgrade. Once turned into qualified bathroom space service providers, you can find a position in the future of China's economy can not be replaced, and then brilliant 30 years is no problem.
The era of customized bathroom, bathroom vendors are gorgeous turning the opportunity to seize the opportunity to usher in their own glory!